Katie Alfaro

Marketing Strategist

Katie is a Professional Certified Marketer (PCM) who is responsible for P&A’s entire catalogue of digital and print content.  With over fifteen years of experience with P&A, she works closely with P&A clients and their HR teams, as well as brokers/consultants on creating customized marketing pieces that educate employees and assist with specific organizational goals.  In addition, she works exclusively on website content, social media, internal communications, and is a key contributor to the overall corporate strategy for all things marketing related.

A Buffalo native, Katie is a cum laude graduate from Canisius College (now Canisius University) with a BA in English and Communication Studies. She previously served as VP of Communications on the board of the ATD Buffalo Niagara chapter and holds certifications in brand management and marketing.  In her spare time, Katie is a volunteer for Feed More WNY and enjoys running year-round.